Former sneaker industry corporate employee reviewing sneakers on the Internet. Tomorrow may never come so wear your shoes.
The Nike Ja 4 'Nightmare' releases on August 13 for $130 in the United States. This is the fourth Ja Morant signature shoe and I think it may be his best. Check out my in depth performance review including colorway, materials, quality, design details, cushioning, traction, sizing and comfort. On feet footage included!
The Air Jordan 6 'Oreo' first dropped in 2010, and after a long 16 years it's finally back for the first time. Check out my in depth review including colorway, materials, quality, design details, cushioning, sizing and comfort. On feet footage included!
Michael Jordan hasn't played professional basketball in over 20 years, but Jordan Brand still generated $7 billion in revenue in 2025. Since the GOAT retired, no athlete has come close to being able to replicate the success of Jordan Brand. I examine a few reasons why this is and why today's landscape makes it unlikely anyone will achieve what Michael Jordan did.