The Story of Hiroshi Fujiwara - The Man Behind Some Of The Most Beloved Sneakers Ever.

In 2025 the fragment design Travis Scott Jordan 1 Low OG broke raffle records and became the most "in-demand" sneaker on release day. Though most sneakerheads in the West are familiar with Travis Scott, how many know the man behind fragment design? Here's the story behind one of fashion and streetwear's godfathers - Hiroshi Fujiwara.